Introduce Your Business Online
When you meet someone new in person, you introduce yourself in 1 sentence, 1 minute or 1 hour.
You tailor your words to match the circumstances and that person’s interest.
But online…
…on a website, there’s no direct contact or chance to tailor your explanation – so do you stay brief, and risk the visitor not appreciating your full worth – or go for detail, and risk them being lost, confused or not bothering to read it?
Whether you have a large, complex website or just a single page, an audiovisual presentation brings your website to life. You can explain the benefits of your full capability and provide a website guide to take the visitor further. It plays within your webpage, or within a presentation menu that links multiple resources and breaks explanation into chapters. The player puts the viewer in control –to see how long each chapter is – and that’ vital.
Attention span is extremely short online, so a presentation must engage & excite like a TV Commercial, Movie trailer or news sound-bites.
Think about it – would you rather be listening and viewing for 2 minutes, or searching and reading which takes often takes much longer?
With a sense of irony, as I write in the blog… and of course, the written word is mighty powerful… but NOT uniquely. Whilst, for some people “it is all they need”… there are a lot of the population who prefer to see some “photos and images” in the newspapers and books they buy – and there are a lot of people who prefer radio news and iPod broadcasts to reading…because it is convenient and perhaps their perception is are more “audio” based – and still more who regularly watch TV and YouTube –incorporate ‘moving pictures’…
Presentations are fast to implement, available within days, and useful indefinitely and match your style, including logos, colouring and images. There are infinite possibilities with the content style… photographic, conceptual, animated, corporate, humorous…
A Website Introduction can be used a company overview of what you do, to explain your news and the launch of new services – both within your organisation and to your customers.
When you can’t be with the person to know whether 1 sentence, 1 minute or 1 hour is required, then use presentations to engage the viewer and give them the control.
Presenting Your Business – 5 Tips Effective Company Overviews
1. Express your value from your customers’ perspective, not from yours.
2. And again… Express your value from your customers’ perspective, not from yours.
(Please re-read your presentations, documents & website and take notice where you have begun sentences… “We do this”, ” Our product is great because” … and replace with “You have this problem/opportunity”.
3. Customers generally want to buy your product, not your company – so explain it clearly. They are not inherently interested in you, your history – beyond understanding that you have great credentials and that they can rely on you in the future.
4. Be brief. Attention span is short. Use Headings.
5. What is your objective? Set the outcome depending on the complexity. Can your customers realistically find you and make a decision to buy immediately? If so – then compel them to buy – take them to the checkout. If not, then lead them to take other action… to phone… to download a report… raise curiosity…
